Google Analytics Expert

At Rule27 Design, we understand the critical role data plays in driving business growth and decision-making. As a Google Analytics Expert, you will be at the forefront of our data-driven approach, helping our clients unlock the full potential of their digital presence.

As a Google Analytics Expert at Rule27 Design, you will leverage your deep understanding of Google Analytics to provide valuable insights, track key metrics, and identify opportunities for optimization. You will work closely with our clients to define their analytics goals, set up custom tracking configurations, and create comprehensive reports that translate complex data into actionable recommendations.

Your expertise in analyzing website traffic patterns, user behavior, and conversion funnels will be instrumental in improving our clients' online performance. You will collaborate with our team of marketers, developers, and designers to align analytics strategies with overall business objectives, ensuring our clients have a holistic view of their digital ecosystem.

To excel in this role, you should possess a strong command of Google Analytics, including proficiency in advanced features such as goal tracking, event tracking, and e-commerce tracking. Your ability to interpret data, draw meaningful insights, and communicate them effectively will be key to helping our clients make informed decisions and optimize their digital strategies.

We foster a culture of continuous learning and innovation, and we encourage our Google Analytics Experts to stay up-to-date with industry trends and emerging technologies. Your passion for data-driven marketing, problem-solving, and attention to detail will be valued as we work together to drive growth and deliver exceptional results for our clients.

Join us at Rule27 Design as a Google Analytics Expert and be part of a team that harnesses the power of data to drive business success. Together, let's empower our clients with the insights they need to make data-informed decisions and thrive in the digital landscape.

Responsibilities

• Collaborate with clients to understand their business objectives and define key performance indicators (KPIs) for tracking in Google Analytics.
• Set up and configure Google Analytics accounts, including implementing tracking codes, custom dimensions, and goals, to accurately capture website performance data.
• Conduct in-depth analysis of website traffic, user behavior, and conversion funnels to identify trends, patterns, and opportunities for optimization.
• Generate comprehensive reports and dashboards using Google Analytics, providing actionable insights and recommendations to clients.
• Collaborate with cross-functional teams, including marketers, developers, and designers, to align analytics strategies with business goals and ensure accurate data tracking.
• Stay up-to-date with the latest Google Analytics features, updates, and best practices, and proactively recommend improvements to enhance data accuracy and measurement capabilities.
• Provide training and support to clients on Google Analytics usage, interpretation of data, and leveraging insights for decision-making.
• Conduct regular audits and quality checks of Google Analytics implementations to ensure data integrity and accuracy.
• Stay informed about industry trends, emerging technologies, and advancements in digital analytics, and share knowledge and best practices with the team.

Requirements

• Bachelor's degree in Marketing, Business, or a related field.
• Proven experience as a Google Analytics Expert or similar role, with a track record of successfully implementing and analyzing Google Analytics for clients.
• Strong understanding of Google Analytics, including advanced features such as goal tracking, event tracking, e-commerce tracking, and custom dimensions.
• Proficiency in data analysis, interpreting complex data sets, and deriving actionable insights.
• Excellent communication and presentation skills, with the ability to effectively communicate data-driven insights to both technical and non-technical stakeholders.
• Detail-oriented mindset with strong problem-solving skills, capable of identifying and resolving data tracking issues.
• Knowledge of digital marketing strategies and channels, such as SEO, PPC, social media, and email marketing.
• Experience with data visualization tools and dashboards (e.g., Google Data Studio) is a plus.
• Google Analytics certification is preferred.
• Ability to manage multiple projects and prioritize tasks in a fast-paced environment.

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