Email Marketing Specialist

At Rule27 Design, we believe in the power of email marketing to drive meaningful connections, engage audiences, and achieve business objectives. As an Email Marketing Specialist, you will be a key player in our team, leveraging your expertise to create impactful email campaigns that deliver exceptional results for our clients.

As an Email Marketing Specialist at Rule27 Design, you will have the opportunity to work with a diverse range of clients across various industries. You will be responsible for developing and implementing email marketing strategies, crafting compelling email content, and optimizing campaigns to drive conversions and customer engagement. Your passion for data-driven insights and attention to detail will be essential in monitoring campaign performance and providing valuable recommendations for optimization.

Collaboration is at the heart of our work culture, and as an Email Marketing Specialist, you will work closely with our talented team of designers, content creators, and developers to ensure seamless execution of email campaigns. Together, we strive to deliver exceptional email experiences that resonate with audiences, strengthen brand presence, and achieve our clients' goals.

To excel in this role, you should have a strong understanding of email marketing best practices, marketing automation, and segmentation strategies. Proficiency in email marketing platforms and analytics tools is crucial, along with excellent copywriting and editing skills. We value innovation, continuous learning, and staying up-to-date with industry trends, and we encourage you to bring your creative ideas and fresh perspectives to our team.

Join us at Rule27 Design as an Email Marketing Specialist and unleash your passion for driving meaningful connections through email marketing. Together, let's create captivating campaigns that inspire, engage, and deliver exceptional results for our clients.

Responsibilities

• Develop comprehensive email marketing strategies and campaigns that align with client goals and target audience.
• Design visually compelling and engaging email templates, ensuring consistency with brand guidelines.
• Create and implement email marketing automation workflows, including segmentation, personalization, and A/B testing.
• Write compelling and persuasive email copy that drives conversions and customer engagement.
• Monitor and analyze key email marketing metrics, such as open rates, click-through rates, and conversion rates, to optimize campaign performance.
• Collaborate with cross-functional teams, including design, content, and development, to ensure seamless execution of email campaigns.
• Stay up-to-date with industry trends and best practices in email marketing to continuously improve campaign effectiveness.
• Conduct regular performance reporting and provide insights and recommendations for campaign optimization.
• Ensure compliance with email marketing regulations and best practices, including GDPR and CAN-SPAM Act.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience as an Email Marketing Specialist or similar role, with a track record of successful email campaigns.
• Proficiency in email marketing platforms (e.g., Mailchimp, Constant Contact, HubSpot) and marketing automation tools.
• Strong knowledge of email marketing best practices, including segmentation, personalization, and A/B testing.
• Excellent copywriting and editing skills, with the ability to create compelling and engaging email content.
• Analytical mindset with the ability to interpret and derive insights from email marketing metrics.
• Familiarity with HTML and CSS for email template customization is a plus.
• Strong attention to detail and ability to manage multiple projects simultaneously.
• Ability to work independently and collaboratively in a fast-paced, deadline-driven environment.